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The Green and Virtual Data Center
Your guide for enabling sustainable economical, optimized, efficient and productive IT environments


The Green and Virtual Data CenterThe Green and Virtual Data Center
Publisher: CRC Press - Taylor & Francis Group
By Greg P. Schulz of StorageIO www.storageio.com
 ISBN-10: 1420086669 and ISBN-13: 978-1420086669
 Hardcover or Kindle • Approximately 376 pages • Over 100 Illustrations
Figures and Tables
Look inside and buy the book now at Amazon.com

April 10th, 2009 MSP Business Journal

  • Announcement
  • It's about
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Industry Veteran Greg Schulz of StorageIO Reveals Leading-Edge Green IT Strategies in “The Green and Virtual Data Center” Book

StorageIO Founder Greg Schulz Launches the Definitive Book for Enabling Virtualized, Efficient and Cost-Effective Green IT Computing Environments

Stillwater, Minn.– January 27, 2009  – The StorageIO Group (www.storageio.com), a leading independent IT industry analyst and consultancy firm, in conjunction with publisher Auerbach Publications/CRC Press, today announced the release of “The Green and Virtual Data Center,” a new book by noted author and StorageIO founder Greg Schulz. The book focuses on the idea that IT infrastructure resources configured and deployed in a highly virtualized manner can be combined with other techniques and technologies to achieve a simplified and cost-effective delivery of IT services in a clean, green, and profitable manner. StorageIO is also announcing the launch of www.thegreenandvirtualdatacenter.com, a new micro website landing page providing information for enabling and deploying eco-friendly next-generation data centers.

“The Green and Virtual Data Center” sets aside the political aspects of what is or is not considered green to examine the opportunities for organizations trying to grow their business while being environmentally friendly in an economically efficient manner. Addressing multiple technology domains and disciplines, it looks at design and implementation tradeoffs using various best practices and technologies to sustain application and business growth while maximizing resources, such as power, cooling, floor space, storage, server performance, and network capacity.

Throughout the book’s pages, savvy industry veteran Greg Schulz provides real-world insight while addressing best practices, as well as server, software, storage, networking, and facilities issues that current or next-generation virtual data centers are facing today.

Some of the topics include:
  • Energy and data footprint reductions
  • Cloud-based storage and computing
  • Intelligent and adaptive power management
  • Server, storage, and networking virtualization
  • Tiered servers for storage, network, and data centers
  • Energy avoidance and energy efficiency
“In his new book, Greg Schulz presents a concise and visionary perspective on the green issues. He cuts through the hype and explains where to start and what the options are for organizations looking to get more out of their existing resources,” said Greg Brunton of EDS, an HP company. “I find ‘The Green and Virtual Data Center’ to be a great place to start your green journey and a useful handbook to have as the journey continues.”

“Many technologies already exist today while others are emerging, allowing a green and efficient virtual data center to sustain business growth with reasonable return on investment,” said Schulz. “This book presents virtually all critical data center technologies and techniques, as well as the interdependencies that need to be supported to enable a dynamic, energy-efficient, economical, and green IT data center.”

The Green and Virtual Data Center has 376 pages, with more than 100 figures and tables, 11 chapters plus appendices, as well as a glossary. ISBN-10: 1420086669, ISBN-13: 978-1420086669, publication of January 2009. Books can be purchased now at Amazon, Barnes & Noble, Borders, CRCPress.com and other venues around the world at an MSRP of US$79.95.

About the Author
Greg Schulz is the founder of the IT industry analyst firm StorageIO. Before StorageIO, Schulz worked for several vendors in systems engineering, sales and marketing along with technologist roles. Along with his extensive expertise in data center operation and data infrastructure technologies, Schulz has a background in electric power utilities, having worked in IT at a regional energy generating and transmission company. His past experience also includes hands-on technology jobs as a systems developer, systems administrator, disaster recovery consultant, and capacity planner across different technology domains, such as servers, storage, I/O networking hardware, software and services. Now, in addition to his analyst and research duties, Schulz is a prolific writer, blogger, and sought-after speaker, sharing his expertise with worldwide technology manufacturers and resellers, IT users, and members of the media. With an insightful and thought-provoking style, Schulz is also author of the book “Resilient Storage Networks” (Elsevier), and is available for briefings, advisory consultation and speaking engagements.

Contact Information

General and Author Questions:
Greg Schulz - StorageIO
greg@storageio.com
+1 (651) 275-1563

Press Interviews:
Georgiana Comsa - Silicon Valley PR
georgiana@siliconvalleypr.com
+1 (408) 435-1500
www.siliconvalleypr.com

For Book Reviews, Bulk or Special Sales Contact
John Wyzalek - CRC/Taylor and Francis Press
john.wyzalek@taylorandfrancis.com
+1 (917) 351-7149

Read the press release announcement on Businesswire here. Read a posting from Greg's blog here.


The Green and Virtual Data Center (Auerbach) sets aside the political aspects of what is or is not considered green, to instead examine the opportunities for organizations that want to sustain economical growth that is environmental-friendly. It is based on the principle that IT infrastructure resources configured and deployed in a highly virtualized manner can be combined with other techniques and technologies to achieve simplified and cost-effective delivery of IT services in a clean green profitable manner.

Many technologies exist now, and others are emerging, that can enable a green and efficient virtual data center to support and sustain business growth with reasonable return on investment. This book presents virtually all critical IT technologies and techniques, examining the interdependencies that need to be supported to enable a dynamic, energy-efficient, economical, and environmental-friendly green IT data center. This is a path that every organization must ultimately follow. Click here for a PDF Summary Document of The Green and Virtual Data Center.

Look inside and buy the book now at Amazon.com

Listen to the wsradio.com interview with Greg Schulz, Author of "The Green and Virtual Data Center" as he discusses themes and topics covered in the book including closing the green gap and shifting towards an IT efficiency and productivity model for business and economic sustainment. Click on following icon to listen in.


Learn more in the interview: Closing the green gap: Expanding data centers with environmental benefits at SearchDataCenter.com



A green and virtual data center relies on the efficient usage of underlying physical resources to achieve energy savings. Green servers, storage, and networks deliver the performance, availability, and responsiveness for all types of application needs and requirements.

This book provides strategies and blueprints for enabling and deploying environmentally friendly next-generation data centers. Addressing multiple technology domains and disciplines, it looks at design and implementation tradeoffs using various best practices and technologies to sustain application and business growth while maximizing resources, such as power, cooling, floor space, storage, server performance, and network capacity.

In this book, coverage shows how to make server and storage virtualization energy efficient and still be able to support a diversity of high-performance applications without degrading application quality of service or service level commitments. "The Green and Virtual Data Center" book also explores performance and capacity planning in a virtual environment that supports resource-demanding applications, such as OLTP and streaming media.

The Green and Virtual Data Center (Auerbach) is organized as follows:

  • Preface
  • Part I - Green IT and the Green Gap—Real or Virtual?
  • Chapter 1 - IT Data Center Economic and Ecological Sustainment
  • Chapter 2 - Energy-Efficient and Ecologically Friendly Data Centers
  • Part II  Next-Generation Virtual Data Centers
  • Chapter 3 - What Defines a Next-Generation and Virtual Data Center?
  • Chapter 4 - IT Infrastructure Resource Management
  • Chapter 5 - Measurement, Metrics, and Management of IT Resources
  • Part III - Technologies for Enabling Green and Virtual Data Centers
  • Chapter 6 - Highly Effective Data Center Facilities and Habitats for Technology
  • Chapter 7 - Servers—Physical, Virtual, and Software
  • Chapter 8 - Data Storage - Disk, Tape, Optical, and Memory
  • Chapter 9 - Networking with Your Servers and Storage
  • Part IV - Applying What You Have Learned
  • Chapter 10 - Putting Together a Green and Virtual Data Center
  • Chapter 11 - Wrap-up and Closing Comments
  • Appendix A - Where to Learn More
  • Appendix B - Checklists and Tips
  • Glossary
Look inside and buy the book now at Amazon.com

Also view the tips and tools page for additional related content.

Learn more at Google Books.


Global Sales Venues Include Among Others
CRC Publishers
Amazon.com
Greg Schulz Amazon Authors page Amazon UK Amazon Canada (CA)
Amazon Japan (JP) Amazon German (DE)
Barnes & Noble Bookfind Japan
Powells
Google
Additional venues that can be found at here and here.

The Green and Virtual Data Center (CRC) now available on Amazon Kindle! Kindle owners can obtain Gregs other book Resilient Storage Networks - Designing Scalable Flexible Infrastructures (Elsevier) via kindle by clicking here!

Subscribe to Gregs StorageIO Blog via kindle by clicking here!

For Book Reviews, Bulk or Special Sales Contact
John Wyzalek - CRC/Taylor and Francis Press
john.wyzalek@taylorandfrancis.com
+1 (917) 351-7149



From Greg Brunton - EDS/An HP Company"
“Greg Schulz has presented a concise and visionary perspective on the Green issues, He has cut through the hype and highlighted where to start and what the options are. A great place to start your green journey and a useful handbook to have as the journey continues. - ”

From Rick Bauer - Storage Networking Industry Association (SNIA) - Education and Technology Director"
"Greg is one of the smartest "good guys" in the storage industry. He has been a voice of calm amid all the "green IT hype" over the past few years. So when he speaks of the possible improvements that Green Tech can bring, it's a much more realistic approach..."

From CMG (Computer Measurement Group) MeasureIT
I must admit that I have been slightly skeptical at times, when it comes to what the true value is behind all of the discussions on "green" technologies in the data center. As someone who has seen both the end user and vendor side of things, I think my skepticism gets heightened more than it normally would be. This book really helped dispel my skepticism.

The book is extremely well organized and easy to follow. Each chapter has a very good introduction and comprehensive summary. This book could easily serve as a blueprint for organizations to follow when they look for ideas on how to design new data centers. It's a great addition to an IT Bookshelf. - Reviewed by Stephen R. Guendert, PhD (Brocade and CMG MeasureIT). Click here to read the full review in CMG MeasureIT.

From Tom Becchetti - IT Architect
"This book is packed full of information. From ecological and energy efficiencies, to virtualization strategies and what the future may hold for many of the key enabling technologies. Greg's writing style benefits both technologists and management levels."

MSP Business Journal: Greg Schulz named an Eco-Tech Warrior - April 2009

From David Marshall at VMblog.com: If you follow me on Linkedin, you might have seen that I had been reading a new book that came out at the beginning of the year titled, "The Green and Virtual Data Center" by Greg Schulz. Rather than writing about a specific virtualization platform and how to get it up and running, Schulz takes an interesting approach at stepping back and looking at the big picture. After reading the book, I reached out to the author to ask him a few more questions and to share his thoughts with readers of VMBlog.com. I know I'm not Oprah's Book Club, but I think everyone here will enjoy this book. Click here to read more.

Additional coverage and comments include:
  • Reading Minnesota Blog: August 2009
  • Review by Zen Kishimoto of Altaterra Research: May 2009
  • Kurt Marko of Processor.comGreen and Virtual Book Review - April 2009
  • Serial Storage Wire (STA): Green and SASy = Energy and Economic, Effective Storage - March 2009
  • Computer Technology Review: Recent Comments on The Green and Virtual Data Center - March 2009
  • Alan Radding in Big Fat Finance Blog: Green IT for Finance Opeerations - April 2009
  • VMblog: Comments on The Green and Virtual Data Center - March 2009
  • StorageIO Blog: Recent Comments and Tips - March 2009
  • Greenm3.com: Comments on The Green and Virtual Data Center - January 2009
  • Data Center Links John Rath comments on "The Green and Virtual Data Center"
  • InfoStor Dave Simpson comments on "The Green and Virtual Data Center"
  • Sys-Con Georgiana Comsa comments on "The Green and Virtual Data Center"
  • Ziff Davis Heather Clancy comments on "The Green and Virtual Data Center"
  • Byte & Switch Green IT and the Green Gap February 2009
  • GreenerComputing: Enabling a Green and Virtual Data Center February 2009
  • Sys-con: Comments on The Green and Virtual Data Center - March 2009
  • ServerWatch: Green IT: Myths vs. Realities - February 2009
  • Byte & Switch: Going Green and the Economic Downturn - February 2009
  • Business Wire: Comments on The Green and Virtual Data Center Book - January 2009

General and author questions
Greg Schulz
The Server and StorageIO Group (StorageIO)
www.storageio.com
+1 (651) 275-1563
info@storageio.com
twitter @storageio

Publicist and PR
Silicon Valley PR
Georgiana Comsa
+ (408) 435-1500
www.siliconvalleypr.com
Georgiana@siliconvalleypr.com
twitter @siliconvalleypr

CRC Press publisher and book reviews
John Wyzalek
+1 (917) 351-7149
John.wyzalek@taylorandfrancis.com
twitter @jwyzalek

CRC Press bulk and special orders
Chris Manion
+1 (561) 998-2508
chris.manion@taylorandfrancis.com

Publishing production services
Theron Shreve - Derryfield Publishing Services
www.derryfieldpublishingservices.com
TRShreve@derryfieldpublishingservices.com
+ (603) 421-9590


Here are various figures and images that can be downloaded pertaining to "The Green and Virtual Data Center" (CRC) including cover art.

The Green and Virtual Data Center
Front Cover Image

The Green and Virtual Data Center
Front Cover Image

The Green and Virtual Data Center
Front and Back Cover Image

The Green and Virtual Data Center
Banner


Green IT is about enabling efficient, effective and productive information services delivery that are optimized and flexible with benefits including reduced costs, less complexity and of course helping the environment. Green, efficient, productive and economic effective IT data centers that support flexible scalable services delivery incorporate many different techniques, technologies and best practices. These include servers, storage, I/O and data networks on a local and wide area basis along with software and management tools.

Various resources include industry trends and perspective commentary in the news, events, tips, articles, videos, pod casts, books, webinars, research reports and white papers, solution briefs, presentations and blog posts can be found on the StorageIO main website along with on the StorageIOblog pertaining to efficient, effective, economical and Green IT environments. These include SAN, LAN, MAN and WAN, Fibre Channel (FC), Fibre Channel over Ethernet (FCoE), iSCSI, InifniBand, SAS, NAS, servers, storage, networks, backup, restore, business continuance (BC), disaster recover (DR), virtualization, archive, data footprint reduction (DFR) including archive, compression, consolidation, dedupe, storage tiering, Hard Disk Drives (HDD), Solid State Devices (SSD), Hybrid Hard Disk Drives (HHDD), tape, RAID, cloud, management, E2E, metrics, capacity planning and performance among others.

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